Brief: The report will illustrate 4 parts.
Registration process
Strategy
Notice
Notes
Registration Process:
Red
8 personal accounts are used as intermediary to promote Y Education (The accounts could belong to Y members).
Yineen’s WeChat public account is discussed with Jinqian to use as Y Education official account for now.
Zhihu
The account has been created successfully.
Strategy: What do we need for each for them?
Step 1: Plan the post release schedule（when to post the most, for example near the montly IELTS exam date or during the application season） and set timely goals
Step 2: Create and write personalized content for each account
(1) Directly related: Y members share English skills through their learning and exam experiences
(2) Intermediary sharing: Y members post English diary, beautiful poems etc.
Step 3: Release the post and record for the further improvement
Notice: The content of Zhihu and Red could be similar or the same.
Step 4: Data Analyzing
Plan - Set the goals and campaign
Do - Begin to collect the relevant data (Google Analytics)
Check - Review your data
Act - Take action to text the hypothesis
Notes: if the content is in video type
1. Plan the video release schedule
2. Storyboard the video content
3. Decide on a location and source props
4. Find a video crew and film the video
5. Edit then upload the videos
Comments